APA (7th ed.) Citation

Bovée, C. L., & Arens, W. F. (1989). Contemporary Advertising (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3rd ed. Homewood, Ill.: Irwin, 1989.

MLA (9th ed.) Citation

Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3rd ed. Irwin, 1989.