E-marketing : concepts, methodologies, tools, and applications /
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
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| Corporate Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
c2012.
|
| Subjects: | |
| Online Access: | View in OPAC |
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| 008 | 120315s2012 paua b 001 0 eng | ||
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| 999 | |c 3229 |d 3229 | ||
| 010 | |a 2012010426 | ||
| 020 | |a 9781466615984 (hbk. : 3 vol. set) | ||
| 020 | |a 9781466615991 (ebook) | ||
| 020 | |a 9781466616004 (print & perpetual access) | ||
| 040 | |a DLC |c KABLIB |d KABLIB | ||
| 082 | 0 | 0 | |a 658.87 |2 23 |b ELE |
| 245 | 0 | 0 | |a E-marketing : |b concepts, methodologies, tools, and applications / |c Information Resources Management Association, Editor. |
| 260 | |a Hershey, PA : |b Business Science Reference, |c c2012. | ||
| 300 | |a [xxii, 1391, xxix p.) : |b ill. ; |c 29 cm. | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher. | ||
| 650 | 0 | |a Internet marketing. |9 7424 | |
| 650 | 0 | |a Electronic commerce. |9 8464 | |
| 710 | 2 | |a Information Resources Management Association, |e Editor. |9 8465 | |
| 942 | |2 ddc |c BOOK | ||