E-marketing : concepts, methodologies, tools, and applications /

E-marketing : concepts, methodologies, tools, and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

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Bibliographic Details
Corporate Author:	Information Resources Management Association (Editor)
Format:	Book
Language:	English
Published:	Hershey, PA : Business Science Reference, c2012.
Subjects:	Internet marketing. Electronic commerce.
Online Access:	View in OPAC
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Description
Summary:	"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
Item Description:	Includes index.
Physical Description:	[xxii, 1391, xxix p.) : ill. ; 29 cm.
Bibliography:	Includes bibliographical references.
ISBN:	9781466615984 (hbk. : 3 vol. set) 9781466615991 (ebook) 9781466616004 (print & perpetual access)