E-marketing : concepts, methodologies, tools, and applications /
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
c2012.
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| Subjects: | |
| Online Access: | View in OPAC |
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| Summary: | "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher. |
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| Item Description: | Includes index. |
| Physical Description: | [xxii, 1391, xxix p.) : ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466615984 (hbk. : 3 vol. set) 9781466615991 (ebook) 9781466616004 (print & perpetual access) |