Applications in Basic Marketing : clippings from the popular business press /

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Bibliographic Details
Main Author: McCarthy, E. Jerome
Other Authors: Perreault, William D., Jr (Joint Author.)
Format: Book
Language:English
Published: Boston : IRWIN, c1991.
Edition:1991-1992 Edition.
Online Access:View in OPAC
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Description
Physical Description:viii, 210 p. : ill. ; 26 cm.
ISBN:9780256101164
0256101167
09320802