APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D., Jr. (1991). Applications in Basic Marketing: Clippings from the popular business press (1991-1992 Edition.). IRWIN.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Applications in Basic Marketing: Clippings from the Popular Business Press. 1991-1992 Edition. Boston: IRWIN, 1991.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Applications in Basic Marketing: Clippings from the Popular Business Press. 1991-1992 Edition. IRWIN, 1991.