Marketing /
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin,
c2006.
|
| Edition: | 8th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Publisher description Table of contents only View in OPAC |
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MARC
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| 020 | |a 0072828803 (text : alk. paper) | ||
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| 020 | |a 9780072828801 | ||
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| 040 | |a DLC |c KABLIB |d KABLIB | ||
| 082 | 0 | 0 | |a 658.8 |2 23 |b MAR |
| 245 | 0 | 0 | |a Marketing / |c Roger A. Kerin ... [et al.]. |
| 250 | |a 8th ed. | ||
| 260 | |a New York : |b McGraw-Hill/Irwin, |c c2006. | ||
| 300 | |a xlvi, 733 p. : |b col. ill., col. maps ; |c 29 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing |9 8445 | |
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references.. | ||
| 650 | 0 | |a Marketing. |9 8446 | |
| 700 | 1 | |a Kerin, Roger A. |9 8447 | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html |
| 942 | |2 ddc |c BOOK | ||