Marketing /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin,
c2006.
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| Edition: | 8th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Publisher description Table of contents only View in OPAC |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xlvi, 733 p. : col. ill., col. maps ; 29 cm. |
| Bibliography: | Includes bibliographical references.. |
| ISBN: | 0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper) 9780072828801 9780073080154 |