Webs of Influence : the psychology of online persuasion : the secret strategies that make us click /

Saved in:

Bibliographic Details
Main Author:	Nahai, Nathalie
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Pearson, c2012.
Subjects:	Internet marketing > Psychological aspects. Internet advertising > Psychological aspects. Web sites > Design.
Online Access:	View in OPAC
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000cam a22000004a 4500
003	OSt
005	20201119083728.0
008	120720s2012 enka b 001 0 eng
999			\|c 2751 \|d 2751
020			\|a 9780273772958
040			\|a DLC \|c KABLIB \|d KABLIB
082	0	0	\|a 658.872 \|2 23 \|b NAH
100	1		\|a Nahai, Nathalie. \|9 7423
245	1	0	\|a Webs of Influence : \|c Nathalie Nahai. \|b the psychology of online persuasion : the secret strategies that make us click /
260			\|a Harlow, England ; \|a New York : \|b Pearson, \|c c2012.
300			\|a xiv, 271 p. : \|b col. ill. ; \|c 24 cm.
500			\|a Includes index.
504			\|a Includes bibliographical references.
650		0	\|a Internet marketing \|x Psychological aspects. \|9 7424
650		0	\|a Internet advertising \|x Psychological aspects. \|9 7425
650		0	\|a Web sites \|x Design. \|9 7426
942			\|2 ddc \|c BOOK