Webs of Influence : the psychology of online persuasion : the secret strategies that make us click /

Webs of Influence : the psychology of online persuasion : the secret strategies that make us click /

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Bibliographic Details
Main Author: Nahai, Nathalie
Format: Book
Language:English
Published: Harlow, England ; New York : Pearson, c2012.
Subjects:
Internet marketing > Psychological aspects.
Internet advertising > Psychological aspects.
Web sites > Design.
Online Access:View in OPAC
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Description
Item Description:Includes index.
Physical Description:xiv, 271 p. : col. ill. ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:9780273772958

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