Basic Marketing : a marketing strategy planning approach /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2014.
|
| Edition: | 19th ed. |
| Online Access: | View in OPAC |
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| 040 | |a KABLIB |c KABLIB |d KABLIB | ||
| 082 | |2 23 |a 658.8 |b PER | ||
| 100 | |a Perreault, William D., Jr. |9 6095 | ||
| 245 | |a Basic Marketing : |b a marketing strategy planning approach / |c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. | ||
| 250 | |a 19th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c2014. | ||
| 300 | |a xxxix, 725 p. : |b ill. ; |c 28 cm. | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographic references. | ||
| 700 | |a Cannon, Joseph P., |e Joint Author. |9 6096 | ||
| 700 | |a McCarthy, E. Jerome, |e Joint Author. |9 6097 | ||
| 942 | |2 ddc |c BOOK | ||