Marketing Management : an Asian perspective /
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| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore; London :
Prentice Hall,
c2009.
|
| Edition: | 5th ed. |
| Online Access: | View in OPAC |
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| 245 | |a Marketing Management : |b an Asian perspective / |c Philip Kotler....(et al.). | ||
| 250 | |a 5th ed. | ||
| 260 | |a Singapore; London : |b Prentice Hall, |c c2009. | ||
| 300 | |a xxxviii, various paging : |b ill. ; |c 28 cm. | ||
| 500 | |a Includes index. | ||
| 500 | |a Includes glossary. | ||
| 700 | |a Ang, Swee Hoon, |e Joint Author. |9 6061 | ||
| 700 | |a Leong, Siew Meng, |e Joint Author. |9 6062 | ||
| 700 | |a Tan, Chin Tiong, |e Joint Author. |9 6063 | ||
| 700 | |a Keller, Kevin Lane, |e Joint Author. |9 6064 | ||
| 942 | |2 ddc |c BOOK | ||