Marketing Management : an Asian perspective /

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Bibliographic Details
Other Authors: Ang, Swee Hoon (Joint Author.), Leong, Siew Meng (Joint Author.), Tan, Chin Tiong (Joint Author.), Keller, Kevin Lane (Joint Author.)
Format: Book
Language:English
Published: Singapore; London : Prentice Hall, c2009.
Edition:5th ed.
Online Access:View in OPAC
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Description
Item Description:Includes index.
Includes glossary.
Physical Description:xxxviii, various paging : ill. ; 28 cm.
ISBN:9810679939
9789810679934