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    Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication

    Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication by Zoe Olbermann, Magdalena Nagl

    Published 2025-06-01
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    The involvement concept—replaceable or irreplaceable? A case for a conceptual analysis of a core concept of media psychological communication research

    The involvement concept—replaceable or irreplaceable? A case for a conceptual analysis of a core concept of media psychological communication research by Holger Schramm, Zoe Olbermann, Fabian Mayer

    Published 2024-11-01
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