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    Indonesian Millennial Customer Satisfaction Analysis in Online to Offline (O2O) Shopping: The Influence of O2O Shift and Service Quality on Customer Purchase Decisions

    Indonesian Millennial Customer Satisfaction Analysis in Online to Offline (O2O) Shopping: The Influence of O2O Shift and Service Quality on Customer Purchase Decisions by Wahyu Ari Andriyanto, Martha Suhardiyah, Soffia Pudji Estiasih, Yati Ria Jessika, Puri Setioningtyas Widhayani

    Published 2025-07-01
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