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    Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour

    Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour by Vishal Trivedi, Pradeep Joshi

    Published 2024-12-01
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  2. 2
    Impact of Store Ambience on Impulse Purchasing of Apparel Consumers

    Impact of Store Ambience on Impulse Purchasing of Apparel Consumers by Vishal Trivedi, Pradeep Joshi, K. N. Chatterjee, Girendra Pal Singh

    Published 2022-06-01
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