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Tzu-Yun Yeh
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Tzu-Yun Yeh
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1
Effect of Green Value Cocreation on Consumer Behavior: A Professional Baseball Franchise’s “Sustainable Party” Event
by
Chen-Yueh Chen
,
Yi-Hsiu Lin
,
Ming-Ti Shih
,
Tzu-Yun Yeh
Published 2024-11-01
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2
Value cocreation among spectators in professional spectator sports events: Scale development and effects of social media strategies.
by
Chen-Yueh Chen
,
Yi-Hsiu Lin
,
Che-Yi Yang
,
Ya-Lun Chou
,
Tzu-Yun Yeh
Published 2025-01-01
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3
Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness.
by
Chen-Yueh Chen
,
Yi-Hsiu Lin
,
Tzu-Yun Yeh
,
Ya-Lun Chou
,
Tsu-Lin Yeh
Published 2025-01-01
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