Saras Sarasvathy

Saras D. Sarasvathy (born 1959) is an American entrepreneurship professor and recipient of the 2022 Global Award for Entrepreneurship Research.  She is currently the Paul M. Hammaker Professor in Business Administration at the University of Virginia Darden School of Business and the Jamuna Raghavan Chair Professor in Entrepreneurship, Indian Institute of Management, Bangalore.  She serves on the editorial boards or as associate editor of several academic journals as well as serving as an outside director to the public company LendingTree.  She is best known for her conception of Effectuation, a theory of Entrepreneurial action based on the study of Expert Entrepreneurs.  Her award-winning journal article - "Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency" is one of the most highly cited academic articles about entrepreneurship of all time. Provided by Wikipedia