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    The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust

    The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust by Ahmad Juhaidi, Syaifuddin, Salamah, Hidayat Ma'ruf, Muhammad Yuseran, Shapiah, Raihanatul Janah, Mudhiah, Rinda Azmi Saputri, Nauriatul Muharramah, Mohammad Noor Fuady, Willy Ramadan, Risa Lisdariani

    Published 2024-01-01
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