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Renana Peres
Renana Peres
Renana Peres
() is an Israeli researcher and a faculty member at the Jerusalem School of Business Administration at the
Hebrew University of Jerusalem
. She serves as a Visiting Assistant Professor of Marketing at
The Wharton School
at
University of Pennsylvania
. Peres is the founding CEO of
PerSay
Ltd. She is a member of the Editorial Board of Journal of Marketing Research and
International Journal of Research in Marketing
and has published her research in top academic and practitioner journals in the fields of marketing and management.
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Lyrics do matter: how “coping songs” relate to well-being goals. The COVID pandemic case
by
Adi Levy
,
Roni Granot
,
Renana Peres
Published 2024-12-01
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