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    Trust or satisfaction in a relational approach. The case of financial institutions and high-tech firms

    Trust or satisfaction in a relational approach. The case of financial institutions and high-tech firms by Raoul Graf, Deborah Roberts, Denis Guiot

    Published 2012-02-01
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  2. 2
    Do ethics have a place in marketing? An overview of the last 20 years

    Do ethics have a place in marketing? An overview of the last 20 years by Fabien Durif, Raoul Graf, Marc-André Chaput, Rémi Ducharme, Aimane Elbakkali

    Published 2009-03-01
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