Paola De Luca

Paola De Luca (born November 18, 1966) is an Italian luxury trends forecaster most known for developing a trend book on global jewellery design. She also worked as a jewellery designer and has been the Design Director of Rio Tinto Diamonds since 2010.

Tracing her roots as a jewellery designer, De Luca grew up and went to school in Rome. As a teenager, she observed the local culture of Via Condotti after school, getting inspiration from the fashion and accessory trends near Rome’s fashion district adjacent to the Spanish Steps.

In 2002, De Luca established TJF Group Ltd, a research company primarily focused on global jewellery design trends, in partnership with CRU Group of London. For a decade, TJF Group focused on researching jewellery branding and design trends, and published TJF Magazine, which is a print periodical distributed within the international jewellery trade. TJF Group launched the "TJF Trend Book", one of the world's first authoritative publications on jewellery trends and research. Provided by Wikipedia
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