USING INSTAGRAM FOR DESTINATION MARKETING: CREATING THE PERCEPTION OF A TOURISM DESTINATION EXPERIENCE AND INFLUENCING THE TRAVEL DECISION-MAKING PROCESS by Otilia-Elena PLATON

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BRANDING IN TIMES OF CRISIS: BUILDING BRAND ATTACHMENT AND TRUST DURING COVID-19 by Otilia-Elena PLATON

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UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS by Otilia-Elena PLATON

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EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY by Otilia-Elena PLATON

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THE EVOLUTION OF E-COMMERCE IN ROMANIA by Otilia-Elena PLATON

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BRAND COMMUNICATION ON SOCIAL NETWORKS by Otilia-Elena PLATON

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THEORETICAL FEATURES REGARDING THE EVOLUTION OVER TIME OF THE MAIN COMMUNICATION MODELS USED FOR THE STUDY OF MASS COMMUNICATION by Irina IOSUB, Otilia-Elena PLATON

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CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS by GHEORGHE ORZAN, OTILIA-ELENA PLATON

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ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET by MIRELA-CRISTINA VOICU, ALINA-MIHAELA BABONEA, OTILIA-ELENA PLATON

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KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY by Otilia-Elena PLATON, Irina CIOTEANU (IOSUB), Monica Nicoleta NEACȘU

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