USING INSTAGRAM FOR DESTINATION MARKETING: CREATING THE PERCEPTION OF A TOURISM DESTINATION EXPERIENCE AND INFLUENCING THE TRAVEL DECISION-MAKING PROCESS by Otilia-Elena PLATON

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Brand Communication during the COVID-19 Crisis by OTILIA-ELENA PLATON

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Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping by OTILIA-ELENA PLATON

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BRANDING IN TIMES OF CRISIS: BUILDING BRAND ATTACHMENT AND TRUST DURING COVID-19 by Otilia-Elena PLATON

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An Analysis of the Social Media Presence of the Brands by OTILIA-ELENA PLATON

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A Marketing Experiment Regarding the Importance of Price Discounts when Booking a Vacation Abroad during Covid-19 Pandemic by OTILIA-ELENA PLATON

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An Exploratory Study Regarding the Brand-Consumer Relationship in Social Media by OTILIA-ELENA PLATON

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EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY by Otilia-Elena PLATON

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BRAND COMMUNICATION ON SOCIAL NETWORKS by Otilia-Elena PLATON

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Analysis of Nutritional Principles Addressed and Nutrition in Romanians: A Case Study by RALUCA-GIORGIANA CHIVU, OTILIA-ELENA PLATON

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ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET by MIRELA-CRISTINA VOICU, ALINA-MIHAELA BABONEA, OTILIA-ELENA PLATON

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KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY by Otilia-Elena PLATON, Irina CIOTEANU (IOSUB), Monica Nicoleta NEACȘU

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Development of Consumption of BIO products on the Romanian Market: an Entrepreneurial Approach by RALUCA-GIORGIANA CHIVU, OTILIA-ELENA PLATON, ADRIAN MOCIU, BIANCA CRISTIANA VOICU

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