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    Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand

    Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand by Noptanit Chotisarn, Thadathibesra Phuthong

    Published 2025-01-01
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  2. 2
    Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research

    Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research by Noptanit Chotisarn, Thadathibesra Phuthong

    Published 2025-12-01
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