Showing 1 - 4 results of 4 for search 'Neo Ligaraba', query time: 0.01s Refine Results
  1. 1
    Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

    Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective by Neo Ligaraba, Tinashe Chuchu, Brighton Nyagadza

    Published 2023-12-01
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  2. 2
    Factors Influencing Online Banking Continuance Intentions Among Older Adults: Evidence from an Emerging Market

    Factors Influencing Online Banking Continuance Intentions Among Older Adults: Evidence from an Emerging Market by Shaun Bvuma, Neo Ligaraba, Pinkie Segodi

    Published 2025-03-01
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  3. 3
    Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image

    Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image by Neo Ligaraba, Joy Cheng, Nompumelelo Fortunate Ndungwane, Brighton Nyagadza

    Published 2024-03-01
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  4. 4
    Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industry

    Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industry by David Masilo, Favour Chauke, Prof Neo Ligaraba, Goitumetswe Pitso

    Published 2025-06-01
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