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    Unveiling the linkages between greenwashing, brand hate, and negative consumer behavior: the moderating effect of environmental concern

    Unveiling the linkages between greenwashing, brand hate, and negative consumer behavior: the moderating effect of environmental concern by Nabil Ahmed Mareai Senan, Shaker M. Al-Kahtani, Ibtisam Dhuwayhi Alanazi, Amani AbdAlatti, Mohammed A. Alshadadi, Adeeb Alhebri, Reda Abdelfattah Mohammad

    Published 2025-05-01
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