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    Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry

    Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry by Mehrukh Salman

    Published 2023-11-01
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    The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

    The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands by Mehrukh Salman, Uswa Naeem

    Published 2015-05-01
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