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  1. 1
    Between Autonomy and Control: Influencer-Marketers Relations and Campaign Development

    Between Autonomy and Control: Influencer-Marketers Relations and Campaign Development by Anca Broască, Meda Mucundorfeanu, Delia Cristina Balaban

    Published 2025-05-01
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  2. 2
    Examining the immediate and delayed impact of immersive media on the effectiveness of social media influencer advertising: An experimental approach

    Examining the immediate and delayed impact of immersive media on the effectiveness of social media influencer advertising: An experimental approach by Delia Cristina Balaban, Meda Mucundorfeanu, Julia Szambolics, Christof Amrhein

    Published 2025-08-01
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