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  1. 1
    Segmenting Costumers Based on Their Reactions to Social Networks Marketing on Instagram

    Segmenting Costumers Based on Their Reactions to Social Networks Marketing on Instagram by rashin ghahreman, Masoud Keimasi, Ali Heidari

    Published 2017-09-01
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  2. 2
    Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness

    Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness by Naghmeh Sheibani Moghadam, Masoud Keimasi, Rosa Hendijani, Mohammad Saleh Torkestani

    Published 2024-09-01
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