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    The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator

    The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator by Roghayeh Sarlab, Nahid Darooghe Arefi, Maryam Seidler, Fateme Zare

    Published 2024-02-01
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