Building the Image of a Place Brand with the Support of Local Commercial Brands. Poznan Brand Consortium Case Study by Magdalena Florek

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ALLIES OR RIVALS? SHAPING IMAGES OF CO-HOST COUNTRIES VIA COMMON MEGA EVENT. THE CASE OF POLAND AND UKRAINE AND EURO 2012 by Magdalena Florek

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Learning to co-create the city brand experience by Magdalena Florek, Andrea Insch

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W poszukiwaniu wiarygodnych metod pomiaru skuteczności budowania marek miast by Anna Augustyn, Magdalena Florek, Marta Hereźniak

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Zagrożenia związane z wykonywaniem przez dzieci prac rolnych w opinii uczniów szkół wiejskich województwa kujawsko-pomorskiego by Magdalena Florek, Stanisław Lachowski, Stefania Sosnowska

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On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings by Marta Hereźniak, Magdalena Florek, Anna Augustyn

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