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    Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

    Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations by Minh Thi Hong Le, Hieu Ngoc Minh Pham, Ly Thi Truc Nguyen, Thuy Thi Xuan Le, Suong Thi Mai Nguyen

    Published 2024-05-01
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