Luke Montgomery

Luke Montgomery (born ) is an American viral commercial director, entrepreneur, media strategist and political activist.

Known for directing controversial comedic viral ads produced in a style ''Time'' described as "shock tactic advertising," and ''Entertainment Tonight'' called "the hottest topic on the planet," Montgomery's commercials, politically charged PR stunts and social cause activism has generated what ''The New York Times'' called "vast publicity," and drawn reactions from awards and media accolades to scornful negative outrage.

Labeled by the ''Los Angeles Times'' as the "director behind the video that took the Internet by storm," Montgomery's work has been slammed by President Trump as "stupid," "terrible," and "disgraceful," been the topic of comedy spoof on ''Saturday Night Live'', and praised by President Clinton, who said of his HIV/AIDS efforts, "he was absolutely right." ''The Advocate'' wrote of Montgomery, "He is the symbol of a deeply divided America."

Called an "activist clothing brand" by Fast Company, Montgomery's youth-targeted apparel merchandising success, FCKH8, sold T-shirts emblazoned with messages against homophobia, sexism and racism. The fashion brand was said to have created controversy to capitalize on social change in what ''Forbes'' called "retail profit dressed up in lamb's clothing." ''The Washington Post'' wrote that Montgomery's viral sales content was "clearly good business" that "built a veritable empire by throwing the veil of social good over more capitalist ambitions." Provided by Wikipedia