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    Predicting future brand value: The role of machine learning monitoring

    Predicting future brand value: The role of machine learning monitoring by Ahmad Al Adwan, Ghaiath Altrjman, Lu’ay Al-Mu’ani

    Published 2025-06-01
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  2. 2
    In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector?

    In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector? by Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh

    Published 2025-07-01
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