Exploring Relationship Marketing Tactics & Customer Loyalty: Issues in the Malaysian Mobile Telecommunication Sector by Lennora Putit, Mohamad Fariz Abdullah

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Does eWOM affect Guests’ Experience Expectation? An Empirical Analysis within the Hotel and Tourism Sector by Nor Diyana Mohammed Shobri, Lennora Putit, Amirah Ahmad Suki

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The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape by Heny Hendrayati, Mochamad Achyarsyah, Frederic Marimon, Ulil Hartono, Lennora Putit

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An Exploration into the Drivers of Social Media Usage among MSME Handicraft Entrepreneurs by Susana William Jalil, Nurfazlina Haris, Lennora Putit, Awang Rozaimie Awang Shuib

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Drivers of E-Commerce Adoption amongst Small & Medium Sized Enterprises (SMEs) in the Services Sector by Zahariah Mohd Zain, Abdul Aziz Jusoh, Ros Intan Safinaz Munir, Lennora Putit

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Neuromarketing readiness in Malaysia: Where are we now? by Azrin Ali, Lennora Putit, Azlin Shafinaz Mohamad Arshad, Yasmin Kamall Khan, Heny Hendryati

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