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    The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions

    The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions by Warinrampai Rungruangjit, Kulachet Mongkol, Intaka Piriyakul, Kitti Charoenpornpanichkul

    Published 2024-12-01
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