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    The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise

    The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise by Ji Wang, Yidan Ma, Le Min, Jiannan Geng, Yujia Xiao

    Published 2025-08-01
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