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    Golf players as a customer segment: the influence of handicap level and residency in customer satisfaction and expenditure

    Golf players as a customer segment: the influence of handicap level and residency in customer satisfaction and expenditure by Ricardo Macías, José Bonal, Iyán Iván-Baragaño, Jairo León-Quismondo, Marta Herráiz, Mercedes Leguina, Javier del Arco, Benito Pérez-González, Pablo Burillo, Álvaro Fernández-Luna

    Published 2024-03-01
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