Beyond purchase patterns: harnessing predictive analytics to anticipate unarticulated consumer needs by Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Mansour

Get full text

Beyond profit How sustainable consumer behavior shapes the longevity of family businesses by Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Ahmad Mansour

Get full text

Public Perceptions of Ethical Challenges and Opportunities for Enterprises in the Digital Age by Ahmad Mansour, Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Arafat Deeb

Get full text

Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms by Ahmad Shajrawi, Laith Khrais, Anas bani atta, Khaled Alshaketheep, Hind Al-Ahmed

Get full text

The impact of big data analytics on the sustainability reports quality by Lina Fuad Hussien, Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Mahmoud Alghizzawi, Omar Zraqat, Arafat Deeb

Get full text