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Leveraging Machine Learning to Analyze Influencer Credibility’s Impact on Brand Admiration and Consumer Purchase Intent in Social Media Marketing
by
Karam Zaki
,
Abrar Alhomaid
,
Hany Shared
Published 2025-01-01
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Digital Synergy and Strategic Vision: Unlocking Sustainability-Oriented Innovation in Saudi SMEs
by
Karam Zaki
,
Abrar Alhomaid
,
Ashraf Ghareb
,
Hany Shared
,
Alaa Raslan
,
Gamal S. A. Khalifa
,
Ahmed K. Elnagar
Published 2025-02-01
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