Showing 1 - 2 results of 2 for search 'Fallah Samuel Kassoh', query time: 0.01s Refine Results
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    Predicting consumer switching decisions: the trust paradox and its impact on the efficiency of sustainability-label and food chain brands

    Predicting consumer switching decisions: the trust paradox and its impact on the efficiency of sustainability-label and food chain brands by Xuemei Dong, Baichen Jiang, Fallah Samuel Kassoh, Feiyu Chen

    Published 2025-12-01
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  2. 2
    The Impact of Sensory Perceptions and Country-of-Origin Practices on Consumer Preferences for Rice: A Comparative Study of China and Thailand

    The Impact of Sensory Perceptions and Country-of-Origin Practices on Consumer Preferences for Rice: A Comparative Study of China and Thailand by Tanapon Srisukwatanachai, Baichen Jiang, Achara Boonkong, Fallah Samuel Kassoh, Sutthawongwadee Senawin

    Published 2025-02-01
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