Showing 1 - 3 results of 3 for search 'Dina El-Shihy', query time: 0.01s Refine Results
  1. 1
    Leveraging social media for sustainable fashion: how brand and user-generated content influence Gen Z’s purchase intentions

    Leveraging social media for sustainable fashion: how brand and user-generated content influence Gen Z’s purchase intentions by Dina El-Shihy, Sarah Awaad

    Published 2025-05-01
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  2. 2
    Classification of start-ups’ digital marketing adoption experiences: an investigation of characteristics and interactions

    Classification of start-ups’ digital marketing adoption experiences: an investigation of characteristics and interactions by Dina El-Shihy, Noha Hassan

    Published 2025-03-01
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  3. 3
    The moderating role of personalized recommendations in the trust–satisfaction–loyalty relationship: an empirical study of AI-driven e-commerce

    The moderating role of personalized recommendations in the trust–satisfaction–loyalty relationship: an empirical study of AI-driven e-commerce by Noha Hassan, Mohamed Abdelraouf, Dina El-Shihy

    Published 2025-04-01
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