Showing 1 - 4 results of 4 for search 'Daniel Marian MICU', query time: 0.01s Refine Results
  1. 1
    STUDY ON BRAND STRATEGIES AND BRAND ARCHITECTURE IN THE WINE INDUSTRY – CASE STUDY: DRĂGĂȘANI VINEYARD, VALCEA COUNTY, ROMANIA

    STUDY ON BRAND STRATEGIES AND BRAND ARCHITECTURE IN THE WINE INDUSTRY – CASE STUDY: DRĂGĂȘANI VINEYARD, VALCEA COUNTY, ROMANIA by Daniel Marian MICU, Silviu BECIU

    Published 2023-01-01
    Get full text
    Article
    Save to List
    Saved in:
  2. 2
    THE DEVELOPMENT OF A BRAND STRATEGY FOR THE ROMANIAN WINE INDUSTRY – A PERSPECTIVE FROM ROMANIAN WINE EXPORTERS

    THE DEVELOPMENT OF A BRAND STRATEGY FOR THE ROMANIAN WINE INDUSTRY – A PERSPECTIVE FROM ROMANIAN WINE EXPORTERS by Daniel Marian MICU, Georgiana Armenița ARGHIROIU, Silviu BECIU

    Published 2024-01-01
    Get full text
    Article
    Save to List
    Saved in:
  3. 3
    THE PERCEPTION OF ROMANIA AS A WINE PRODUCING COUNTRY – A PERSPECTIVE OF INTERNATIONAL WINE SPECIALISTS

    THE PERCEPTION OF ROMANIA AS A WINE PRODUCING COUNTRY – A PERSPECTIVE OF INTERNATIONAL WINE SPECIALISTS by Daniel Marian MICU, Georgiana Armenița ARGHIROIU, Silviu BECIU

    Published 2025-01-01
    Get full text
    Article
    Save to List
    Saved in:
  4. 4
    Competitive Advantage in the World of Wine—An Analysis of Differentiation Strategies Developed by Sectoral Brands in the Global Market

    Competitive Advantage in the World of Wine—An Analysis of Differentiation Strategies Developed by Sectoral Brands in the Global Market by Daniel Marian Micu, Georgiana Armenița Arghiroiu, Ștefan Micu, Silviu Beciu

    Published 2025-05-01
    Get full text
    Article
    Save to List
    Saved in:

Search Tools: