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    Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms

    Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms by Chukwutem Pinic Ufeli, Mian Usman Sattar, Raza Hasan, Salman Mahmood

    Published 2025-05-01
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