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    Big Data Analytics as an elementary Customer Loyalty Instrument for German banks – an empirical approach from a banker’s perspective

    Big Data Analytics as an elementary Customer Loyalty Instrument for German banks – an empirical approach from a banker’s perspective by Carsten Giebe, Dirk Zwerenz, Lennart Hammerström

    Published 2023-03-01
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  2. 2
    “Take a Knee” Protests in Professional Sports: An Empirical Study about the Influence on Customer Loyalty to Nike in Germany

    “Take a Knee” Protests in Professional Sports: An Empirical Study about the Influence on Customer Loyalty to Nike in Germany by Carsten Giebe, Lana Löffler, Sandra Schneider

    Published 2020-04-01
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