Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective by Neo Ligaraba, Tinashe Chuchu, Brighton Nyagadza

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Key innovation abilities on capability and the performance of women entrepreneurs: the role of entrepreneurial education and proactive personality by Eugine Tafadzwa Maziriri, Brighton Nyagadza, Tinashe Chuchu

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Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing by Mohammad Wasiq, Abu Bashar, Brighton Nyagadza, Amar Johri

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Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation by Mohammad Wasiq, Abu Bashar, Irfanullah Khan, Brighton Nyagadza

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Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image by Neo Ligaraba, Joy Cheng, Nompumelelo Fortunate Ndungwane, Brighton Nyagadza

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Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis by Abu Bashar, Mohammad Wasiq, Brighton Nyagadza, Eugine Tafadzwa Maziriri

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Buttressing customer relationship management through digital transformation: perspectives from zimbabwe’s commercial banks by Prosper Raphael Kaondera, Lovemore Chikazhe, Tinotenda Fredrick Munyimi, Brighton Nyagadza

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Procurement practices, leadership style and employee-perceived service quality towards the perceived public health sector performance in Zimbabwe by Lovemore Chikazhe, Thomas Bhebhe, Marian Tukuta, Oniwel Chifamba, Brighton Nyagadza

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