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    Impact of Scene Features of E-Commerce Live Streaming on Consumers’ Flow and Purchase Intentions of Sporting Goods

    Impact of Scene Features of E-Commerce Live Streaming on Consumers’ Flow and Purchase Intentions of Sporting Goods by Zhengyu Li, Yan Wang, Beth Anne Cianfrone, Zhen Guo, Bo Liu, James Zhang, Chenyu Shi

    Published 2025-02-01
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