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    Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising

    Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising by Rupa Peter, Veni Roshith, Sheethal Lawrence, Arthi Efcibha Mona, Kodhai B. Narayanan, Fathima Yusaira

    Published 2025-07-01
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