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    Integrated marketing communication effectiveness valuation approaches: bibliometric analysis of recent years

    Integrated marketing communication effectiveness valuation approaches: bibliometric analysis of recent years by A.Zh. Orazayev, V.S. Garkavenko

    Published 2025-06-01
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  2. 2
    Integrated Marketing Communication Effectiveness Valuation Tools: A Thirty-Year Bibliometric Analysis

    Integrated Marketing Communication Effectiveness Valuation Tools: A Thirty-Year Bibliometric Analysis by A. Zh. Orazayev, V. Garkavenko

    Published 2025-07-01
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