Footwear Industry Investigation: The Impact of Attitude and Habits on Use Intention in Generation Z Based on Theory of Planned Behavior
The increasingly tight competition in the sneaker footwear industry encourages companies to formulate targeted marketing strategies, focusing on creating relevant added value for consumers and building loyalty and strong long-term relationships with consumers. Although the sneaker footwear industry...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-12-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8666 |
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