The potential public for the Museum of Life Fiocruz: Cultural practices and leisure habits within its zone of influence
The study aimed to know more about the potential public, its cultural practices, leisure habits, and interest in science and technology. The methodology was quantitative and consisted of analyzing questionnaires that were self-administered in a stratified sample, previously defined and randomly rec...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo, Museu Paulista
2025-04-01
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| Series: | Anais do Museu Paulista: História e Cultura Material |
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| Online Access: | https://revistas.usp.br/anaismp/article/view/226018 |
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| author | Vanessa Fernandes Guimarães José Sérgio Damico Diego Vaz Bevilaqua Sonia Mano Ana Carolina de Souza Gonzalez |
| author_facet | Vanessa Fernandes Guimarães José Sérgio Damico Diego Vaz Bevilaqua Sonia Mano Ana Carolina de Souza Gonzalez |
| author_sort | Vanessa Fernandes Guimarães |
| collection | DOAJ |
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The study aimed to know more about the potential public, its cultural practices, leisure habits, and interest in science and technology. The methodology was quantitative and consisted of analyzing questionnaires that were self-administered in a stratified sample, previously defined and randomly recruited in the museum’s zone of influence. The results revealed that the potential public of the Museum of Life Fiocruz, defined here as those who lived in its zone of influence but have never visited it, mostly have an educational level reaching high school, a family income of up to three times the minimum salary, and moderate interest in science and technology. They present low consumption of culture and do not value museums and libraries as leisure options. Their habits involve casual leisure activities that do not add costs to their budget, such as activities developed in the domestic environment. The renovation of the museum’s image – turning it from a hierarchical and elitist institution into one that presents diversified offers – can help in the process of attracting these people. This, however, needs to be allied with an effective policy for communication with the public: visitors and non-visitors.
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| format | Article |
| id | doaj-art-c7d06a89f11d46d898a1cd92faeef58b |
| institution | DOAJ |
| issn | 0101-4714 1982-0267 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Universidade de São Paulo, Museu Paulista |
| record_format | Article |
| series | Anais do Museu Paulista: História e Cultura Material |
| spelling | doaj-art-c7d06a89f11d46d898a1cd92faeef58b2025-08-20T03:03:27ZengUniversidade de São Paulo, Museu PaulistaAnais do Museu Paulista: História e Cultura Material0101-47141982-02672025-04-013310.11606/1982-02672025v33e8The potential public for the Museum of Life Fiocruz: Cultural practices and leisure habits within its zone of influenceVanessa Fernandes Guimarães0https://orcid.org/0000-0002-6302-3133José Sérgio Damico1https://orcid.org/0000-0002-5853-9020Diego Vaz Bevilaqua2https://orcid.org/0000-0003-4822-4874Sonia Mano3https://orcid.org/0000-0001-7341-3349Ana Carolina de Souza Gonzalez4https://orcid.org/0000-0002-9964-170XMuseu da Vida Fiocruz / Fundação Oswaldo Cruz – MS Museu da Vida Fiocruz / Fundação Oswaldo Cruz – MS Casa Oswaldo Cruz / Fundação Oswaldo Cruz – MSMuseu da Vida Fiocruz / Fundação Oswaldo Cruz – MSMuseu da Vida Fiocruz / Fundação Oswaldo Cruz – MS The study aimed to know more about the potential public, its cultural practices, leisure habits, and interest in science and technology. The methodology was quantitative and consisted of analyzing questionnaires that were self-administered in a stratified sample, previously defined and randomly recruited in the museum’s zone of influence. The results revealed that the potential public of the Museum of Life Fiocruz, defined here as those who lived in its zone of influence but have never visited it, mostly have an educational level reaching high school, a family income of up to three times the minimum salary, and moderate interest in science and technology. They present low consumption of culture and do not value museums and libraries as leisure options. Their habits involve casual leisure activities that do not add costs to their budget, such as activities developed in the domestic environment. The renovation of the museum’s image – turning it from a hierarchical and elitist institution into one that presents diversified offers – can help in the process of attracting these people. This, however, needs to be allied with an effective policy for communication with the public: visitors and non-visitors. https://revistas.usp.br/anaismp/article/view/226018Non visitors studiesPotential publicNon-visitorsScience museumsScience communication |
| spellingShingle | Vanessa Fernandes Guimarães José Sérgio Damico Diego Vaz Bevilaqua Sonia Mano Ana Carolina de Souza Gonzalez The potential public for the Museum of Life Fiocruz: Cultural practices and leisure habits within its zone of influence Anais do Museu Paulista: História e Cultura Material Non visitors studies Potential public Non-visitors Science museums Science communication |
| title | The potential public for the Museum of Life Fiocruz: Cultural practices and leisure habits within its zone of influence |
| title_full | The potential public for the Museum of Life Fiocruz: Cultural practices and leisure habits within its zone of influence |
| title_fullStr | The potential public for the Museum of Life Fiocruz: Cultural practices and leisure habits within its zone of influence |
| title_full_unstemmed | The potential public for the Museum of Life Fiocruz: Cultural practices and leisure habits within its zone of influence |
| title_short | The potential public for the Museum of Life Fiocruz: Cultural practices and leisure habits within its zone of influence |
| title_sort | potential public for the museum of life fiocruz cultural practices and leisure habits within its zone of influence |
| topic | Non visitors studies Potential public Non-visitors Science museums Science communication |
| url | https://revistas.usp.br/anaismp/article/view/226018 |
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